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Data protection and information on usage-based online advertising

Pure Local Media GmbH

This page is intended to inform you about what data may be collected from you when you click on advertisements on the Internet.

What are my stored data used for?

When you visit certain websites or click on certain advertising banners on websites you visit, the ad server places a cookie on your computer. In this cookie certain information (data) - anonymised or pseudonymised - is stored, e.g. about the frequency of the display of advertising banners, etc.

The ad server processes the data collected on behalf of the advertiser. More importantly, the ad server does not link any collected data to other databases that could disclose any information about you. In particular, neither your name, e-mail address, home address nor any other personal information such as date of birth or telephone number are stored in the cookie and processed by the ad server.

What data does the ad server store in the cookie on my computer?

The ad server automatically places the following cookie on your computer:

Namemax. agecontent; useDSGVO purpose*
plm_uxid30 daysuser ID; User recognition1,2

* Purpose according to the IAB Transparency and Consent Framework

Of these data, the following are "personal data" in the sense of the DSGVO:

The IP address is shortened by the last two blocks. Personal or individual-based processing of the IP address is only carried out in the context of a regional playout of advertisements (so-called regional targeting) for the playout on postcode level (location allocation on postcode basis). It remains unchanged that the ad server does not link any data collected to other databases that could disclose information about you. In particular, neither your name, e-mail address, home address nor any other personal information such as date of birth or telephone number are stored in the cookie and processed by the ad server.

Who is the advertiser who uses this ad server to place usage-based online advertising on websites I visit?

In the instant case, the service provider who uses this ad server to place online advertising on behalf of the customer (advertiser) is:

Pure Local Media GmbH
Ottostraße 62
50823 Köln
DE

Tel.: +49 172 319 04 38
Fax:
Mail: kontakt@purelocalmedia.de

In order to guarantee your data protection, we have appointed an external data protection officer:

Finally, please note the following:

The provider of the present AdServer is Factor-Eleven GmbH, Siemensstrasse 3, D-35463 Fernwald-Annerod. However, the company is not responsible for the placement of online advertising. This is solely the responsibility of the above-mentioned advertiser. Factor-Eleven GmbH only provides the above-mentioned advertiser with the AdServer as a technical tool for the placement of online advertising.